Amazon Sales Performance — 2026-04-01
Overview
Doodla Farms had an exceptional March, posting $212k in total sales across all channels. The account is performing well above expectations and the $12k/month retainer is generating strong ROI for the client. This performance was highlighted during the [1] as a bright spot against otherwise tight company financials.
March Sales Breakdown
| Channel | Revenue |
|---|---|
| Amazon | $142,000 |
| Website (direct) | $20,000 |
| Bulk sales | $50,000 |
| Total | $212,000 |
Key Metrics
- Amazon daily run rate: ~$6,000/day (up from ~$3,700/day implied by the prior month's $111k)
- Month-over-month Amazon growth: $111k → $142k (+28%)
- Estimated net profit: ~$2,500/day
- Asymmetric retainer: $12,000/month
Retainer ROI
At $2,500/day net profit and a $12k/month retainer, the client is generating roughly $75k/month in net profit against a $12k agency cost — a ~6x return on retainer spend. This makes Doodla one of the most profitable client relationships in the portfolio on a value-delivered basis.
Trajectory
Amazon sales have grown consistently month over month. The $6k/day current run rate projects to approximately $180k in Amazon revenue for April, assuming no seasonal softening. The account shows no signs of plateauing.
Context
This $12k billing from Doodla represented a significant portion of Asymmetric's total March billing of $56k. As noted in the weekly call, the Doodla retainer is partially masking the need for new business development — strong client performance should not be confused with strong agency revenue health.
Related
- [2]
- [3]
- [4]