Doodla Case Study — Amazon Sales Growth ($1k → $115k/month)

Overview

Asymmetric grew the Amazon sales of Doodla (a food product brand selling beans, popcorn, and similar goods) from approximately $1,000/month to $115,000/month — a 115x increase. This is Asymmetric's flagship case study for food & beverage prospects, particularly those selling physical products on Amazon.

"You get anybody that's trying to sell food products on Amazon — that's a case study beyond compare."
— Mark Hope, check-in call with PEMA.io, Nov 2025

Key Metrics

Strategic Value

This case study is the primary sales asset for the ^[1]. It is especially compelling for:

• Consumer packaged goods (CPG) brands selling on Amazon
• Food product companies with underdeveloped e-commerce channels
• Prospects skeptical of ROI from a marketing retainer

Mark Hope's background at Coca-Cola reinforces Asymmetric's credibility in this space, making the combination of personal expertise and documented results a strong differentiator.

Status & Asset Availability

As of the November 2025 check-in call with ^[2], the Doodla case study existed informally but had not yet been formatted as a shareable sales asset. The following actions were agreed upon:

• Mark Hope to send the Doodla case study (stats and supporting materials) to Cindy at PEMA.io
• PEMA.io to incorporate it into outreach assets for the food & beverage vertical

See ^[3] for full context.

Recommended Use Cases

• Outbound prospecting in the food & beverage vertical (lead-in for PEMA.io BDR outreach)
• Discovery-to-proposal bridge — reference during Call 1 to establish credibility; present formally in Call 2 proposal
• Warm-up video — candidate for inclusion in the pre-call warm-up asset being produced by PEMA.io's creative team

Related

• ^[4]
• ^[5]
• ^[6]
• ^[7]