Analytics Setup — Next Level Site Launch (2026-02-26)

Overview

The Next Level site for ^[1] has gone live on its production domain. During the 2026-02-26 weekly call, Karly flagged that analytics tooling has not yet been configured. Mark committed to completing the setup before the scheduled March 16 client call.

Status

Site: Live on production domain ✅
GA4 / GTM: Not yet configured ⚠️
Ahrefs tracking: Not yet added ⚠️
Deadline: March 16 client call

What Needs to Be Done

Task	Owner	Notes
Install Google Tag Manager container on site	Mark	Foundation for all event/conversion tracking
Configure GA4 property and connect via GTM	Mark	Core traffic and behavior data
Add site to Ahrefs	Mark	SEO baseline; keyword and backlink tracking
Verify data is flowing before March 16 call	Mark	Won't have much historical data yet, but setup should be confirmed and visible

Context from Call

"We have a call with them on the 16th. So we've got plenty of time. But I think we definitely want to set up and want to be able to show them some of that before or by that call."
— Karly Oykhman

Mark acknowledged that data volume will be limited given the short window between setup and the call, but confirmed the tooling will be in place and presentable:

"There won't be a huge amount… it takes a little bit of time to track, you know, start to load in, but I'll set it all up and I'll set up also in Ahrefs."
— Mark Hope

Action Items

[ ] Set up GA4 + GTM on Next Level (Fenwell U) site (@Mark Hope, before 2026-03-16)
[ ] Add Next Level site to Ahrefs (@Mark Hope, before 2026-03-16)
[ ] Confirm tracking is live and data is flowing ahead of March 16 call (@Mark Hope)

^[2]
^[3]