Flynn Audio Marketing Call — 2025-12-22

Overview

Working session with Sam Flynn (Flynn Audio) and Karly Oykhman (Asymmetric). Primary agenda: resolve a Google Ads access lockout, review and fix the Bookly booking flow end-to-end, investigate missing data in GoHighLevel form submissions, and align on SEO/Domain Rating improvement as the next strategic priority.

Attendees
- Sam Flynn — sam@flynnaudio.com (client)
- Karly Oykhman — karly.oykhman@asymmetric.pro (Asymmetric, account lead)
- Avokerie Onorimuo — avokerie.onorimuo@asymmetric.pro (Asymmetric)

Next meetings: Jan 5 and Jan 15 (noon; rescheduled from Jan 19)

Key Decisions

• Google Ads access: Restore via "Allowed Domains" list rather than individual user invites; asymmetric.pro added.
• Bookly deposit options: Duplicate existing services with deposit pricing built in rather than purchasing a $16/yr plugin.
• Intake form placement: Move intake form link out of the generic WooCommerce "Thank You" page and into the Bookly appointment confirmation email (install bookings only).
• Installation Method selector: Re-add to the checkout page (not individual product pages); remove the broken product-page requirement.
• Calendar invite CTA: Replace the raw long URL with a human-readable call-to-action (e.g., "Click here to add this to your Google Calendar") and add the store's physical address to the event.
• SEO/DR: Confirmed as the next major focus area; target DR in the 20s via service page completion and internal linking.

Action Items

Karly (Asymmetric)

• [ ] Google Ads deep dive — fix campaign naming conventions, improve optimization scores, reactivate paused campaigns (especially "Remote Start"), investigate missing CarPlay campaign visibility
• [ ] Email Sam a Google Ads cleanup update before the Jan 5 call
• [ ] Bookly — checkout page — re-add "Installation Method" selector; remove the broken product-page requirement that blocks Add to Cart
• [ ] Bookly — intake form — move link to appointment confirmation email (conditional: installs only); coordinate with Sam on the form URL
• [ ] Bookly — calendar invites — replace raw URL with CTA text; add store location to event details; set event title to "Flynn Audio Appointment"
• [ ] Bookly — UI bug — change white-on-white placeholder text to black on the checkout form
• [ ] Bookly — extra checkbox — remove the extraneous checkbox from the checkout flow
• [ ] GoHighLevel — grant Sam admin/viewer access; investigate and fix missing fields (e.g., "Year," "Additional Info") in Dashcam form email notifications
• [ ] GoHighLevel — email CTA — update "Ready to schedule" button in follow-up emails to link directly to the Bookly booking page
• [ ] Promo email — send template to Sam for feedback

Sam (Flynn Audio)

• [ ] Bookly services — duplicate existing service options with deposit pricing built in (avoids $16/yr plugin)
• [ ] Intake form URL — send current intake form link to Karly for placement in confirmation email

Topic Notes

Google Ads Access Lockout

Problem: team@asymmetric.pro lost all access to the Flynn Audio Google Ads account. From Asymmetric's side, the account appeared as if they had no history with it.

Root cause: Sam had removed an unfamiliar email (asymxray@...) from the account — this was actually Asymmetric's internal CRM (built by Mark, called "Asymmetric X-Ray"). Removing it likely triggered a Google security flag that revoked access for the entire asymmetric.pro domain. Mark may also have consolidated user access in a way that removed other team members.

Resolution: Sam added asymmetric.pro to the account's Admin > Access & Security > Allowed Domains list. Access confirmed restored during the call.

Follow-up: Karly will perform a full Google Ads audit covering:
- Campaign naming convention (format: [client]-[service]-[campaign type]-[goal])
- Optimization scores
- Paused campaigns (Remote Start should be active during remote start season)
- CarPlay campaign not appearing in the campaign list despite being on the overview card

Bookly Booking Flow

A live walkthrough of the booking flow was conducted during the call. Issues identified and resolutions agreed:

Deposit options: Sam will duplicate the three existing Bookly service tiers (1–2 hr, 3–5 hr, 6+ hr) and create matching deposit-only variants with the deposit amount baked into the service price. This avoids purchasing the WooCommerce Deposits plugin (~$16/yr).

Booking availability note (not a bug): The 3–5 hr service only shows 8am and noon as start times (4-hr blocks), while the 1–2 hr service shows more slots. Sam confirmed this is acceptable behavior — it prevents awkward mid-day start times for long jobs.

GoHighLevel Landing Page Forms

Problem: Form submissions from GoHighLevel landing pages arrive in email notifications with missing field data (e.g., "Year," "Additional Info") despite those fields being marked required in the form builder.

Likely cause: A broken data mapping between the form submission and the email notification template — the fields exist in GHL but aren't being passed through to the notification.

Resolution plan:
1. Karly to investigate the field mapping/connection in GHL
2. Karly to grant Sam access to GHL so he can view raw submission data directly
3. Update the "Ready to schedule" CTA in GHL follow-up emails to link to the Bookly booking page (currently points elsewhere)

SEO & Domain Rating

Context: Flynn Audio has seen recent drops in organic keyword rankings and referral traffic.

Strategy agreed:
- Focus on improving Domain Rating (DR) as the primary lever for search visibility
- Current DR is low; target is DR 20s
- Higher DR also has a secondary benefit of improving Google Ads Quality Score and ad performance

Tactics:
1. Complete remaining service pages (several still stubbed or missing)
2. Implement a site-wide internal linking strategy connecting service pages, product pages, and blog/resource content

This will be a standing agenda item going forward.

Related

• ^[1]
• ^[2] (if exists)