Domain Setup for Salesforce Email Campaigns

Overview

PaperTube has been sending emails from their primary domain (papertube.co) rather than a dedicated sending domain. To support Salesforce email campaigns properly, they need a separate domain configured for outbound email. PaperTube has no internal tech team, so Asymmetric is handling the setup end-to-end.

This came up in the ^[1], where Karly flagged the need and Mark agreed to join the Feb 5 PaperTube call to guide domain selection and configuration.

Current Situation

PaperTube's primary domain: papertube.co
No dedicated sending domain exists
No internal tech team — client cannot self-configure DNS or domain settings
Email campaigns are being run through Salesforce (Account Engagement / Pardot)
Website currently on Shopify; client has expressed interest in migrating to WordPress

Domain Options Discussed

Mark reviewed available domains during the Jan 30 sync. Candidates include:

papertube.pro
papertube.io
papertube.app
papertube.shop
papertube.ink
papertube.one
papertube.now

No single option was selected — the decision will be made with the client on the Feb 5 call. Mark will guide Parag through the selection and initial setup process.

Action Items

[ ] Mark — Accept the Feb 5 PaperTube call invite (was auto-declined due to focus time block)
[ ] Mark — Lead domain selection and setup walkthrough on the Feb 5 call
[ ] Mark — Discuss web hosting and SEO services opportunity with Parag on the same call (see below)

During the Jan 30 sync, Karly surfaced that Parag had asked for web hosting recommendations. Key context:

PaperTube's current Shopify site does not support their primary business goal (custom brand work) or SEO needs
Karly indicated WordPress is Asymmetric's preferred platform; Parag noted a past negative experience with WordPress
Mark will address the WordPress vs. Shopify distinction on the Feb 5 call and make the case for a WordPress site to support content marketing, blog publishing, and organic search
Parag asked about pricing — Karly deferred; Mark will handle the pricing conversation

This represents a potential new revenue stream for web hosting, site management, and ongoing SEO/content services. Reference ^[2] for broader account context.

Notes

Salesforce domain configuration (DNS records, DKIM, SPF) can be completed after the domain is purchased — not required on the Feb 5 call
PaperTube is also in the process of building out ~30 Account Engagement emails; Evogary is assisting Raphael with this workload given capacity constraints