Smart Lock Bundling Partnership
Overview
Chalkteach is pursuing a cross-promotional bundling deal with smart lock companies. The arrangement is reciprocal: customers who purchase a Chalkteach door receive a discount on a partner smart lock, and customers who purchase the smart lock receive a discount on the Chalkteach door. Advertising to support the partnership is under consideration.
Deal Structure
- Chalkteach door purchase → discount on partner smart lock
- Smart lock purchase → discount on Chalkteach door
- Partnership is with one or more smart lock companies (specific partners not named in source)
Advertising & Promotion
- Press releases are being prepared by Chalkteach; they appear to have distribution already scheduled
- Asymmetric may assist with press release publishing and distribution
- Paid advertising tied to the bundling deal is being explored alongside existing campaign activity
Related Campaign Activity
At the time this deal was discussed, Chalkteach also had:
- Two upcoming trade shows at end of October, with Meta ads already live
- Google Ads campaigns being restructured by region (Southeast, Mid-Atlantic) for better geographic insight
- Reddit ads under consideration, targeting subreddits for real estate investors and entrepreneurs
Source
Discussed during the [1].
Related
- [2]