Doudlah Farms Amazon Performance — March 2026

Overview

As of mid-March 2026, Doudlah Farms is on track for its best-ever Amazon month. Daily revenue has stabilized above $5,000 — with a recent spike to $6,400 — and the full-month projection of $136k would narrowly surpass the previous record of $135k set in January 2026. The business is increasingly popcorn-driven, with organic unit growth accelerating while ad spend falls, pushing margins into the 40s.

This data was reviewed in the ^[1].

Key Metrics (March 2026, through Day 17)

Metric	Value
Revenue to date	~$75,000
Daily average	~$4,400
Projected monthly total	~$136,000
Previous record (January 2026)	$135,000
Margin	~40%+
Popcorn share of total sales	43%

Top Products by 30-Day Sales

Rank	Product	30-Day Revenue
1	Organic White Popcorn	$26,000
2	Yellow Cornmeal (5 lb)	~$14,900
3	Organic Yellow Popcorn	~$14,000
4	Black Beans	—
5	Old World Popcorn (Yellow)	—

Popcorn variants combined (~$52k) account for 43% of total sales, up from a period when black beans and cornmeal led the account. Old World Yellow is outselling Old World White for reasons not yet identified.

Organic Rank Status

Organic rank is a key focus area. Improvements have been significant but rank remains vulnerable to inventory stockouts.

Product	Organic Rank	Sponsored Rank
Doudlah White Popcorn	#2	#1
Old World Popcorn (Yellow)	#17 (up from ~#40)	#3
Old World Popcorn (Yellow, "organic popcorn" term)	#29	#5

Risk: Inventory stockouts directly suppress organic rank by reducing sales velocity. Maintaining in-stock status on high-velocity SKUs is the primary lever for protecting rank gains.

Action: Gilbert is tracking Old World organic rank on a daily basis to build a trend graph. See ^[2] for ongoing status.

Inventory Status

In stock (high-velocity): Organic White Popcorn, Organic Yellow Popcorn, Black Beans, Yellow Cornmeal
Out of stock: Old World White Popcorn — incoming inventory already in transit to FBA
Implication: Full in-stock position across all popcorn SKUs is expected to push daily revenue back into the $6k+ range

Ad Strategy & Margin Dynamics

Organic units are rising sharply while ad cost is declining — the ideal trajectory for a maturing Amazon account
Subscribe & Save enrollment is up, contributing to recurring revenue
Gilbert's bid optimization approach: reduce bids on low-traffic days (Wednesdays/Thursdays) to allow organic listings to surface, preserving ad budget for high-conversion windows
For Doudlah's top organic performers, the strategic goal is to minimize ad spend on those SKUs and use ads primarily as a competitive defense mechanism, not a primary acquisition channel
Old World, by contrast, still benefits from more aggressive ad investment given its lower organic rank

Note on popcorn grant: The client has a grant applicable only to popcorn advertising on Amazon. The team has been advised not to be overly conservative with popcorn ad spend, as grant funds offset the cost.

Amazon Fee Structure (Reference)

Reviewed during this call for client reporting purposes:

Fee Type	Rate / Notes
Referral fee (grocery, >$15)	15%
Referral fee (grocery, <$15)	8%
FBA fee	Covers picking, packing, shipping, labeling
Monthly storage (Jan–Sep)	~$0.09/unit/month
Storage fees (3-month total)	~$4,000 (Jan–Mar 2026)
Monthly subscription	$39.99 flat

Net margin after all Amazon fees (excluding COGS and advertising) is approximately 48% on a representative product. After COGS, estimated true net margin is ~30–35%, which is considered healthy for a food product on Amazon.

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