BluepointATM Logo Trademark Update
Overview
BluePoint ATM has completed federal registration of its primary logo mark, requiring an update from ™ (trademark claim) to ® (registered trademark) across all brand assets. The tagline was registered separately and retains its ™ designation. This update was confirmed during the [1].
What Changed and Why
| Element | Before | After | Reason |
|---|---|---|---|
| Primary logo mark | ™ | ® | Federal registration completed |
| Tagline | ™ | ™ (no change) | Trademarked separately; not yet registered |
The distinction matters legally: ® indicates a mark that has been granted federal registration by the USPTO, while ™ signals a claimed but unregistered mark. Using ® prematurely is a federal offense, so the update should only be applied to the logo mark itself — not the tagline.
Asset Inventory
The update must be applied comprehensively. Priority order is website and state pages first (actively in development), then collateral.
High Priority (Website & Digital)
- [ ] Main website — all pages where logo appears
- [ ] State pages (first 10 live; next 10 in progress)
- [ ] Service page
- [ ] PMAX and other landing pages
- [ ] LinkedIn company page and ad creatives
Collateral & Sales Assets
- [ ] Proposal cover pages (new library in development — build with ® from the start)
- [ ] Sales sheets / one-pagers
- [ ] Email signatures and templates
One-Time / Archived Assets
- Conference sales sheets (September batch) — confirmed one-time use; no update needed
Note: This list is a starting point. Mike and Wade are responsible for providing a comprehensive inventory of any assets not captured above. See action items below.
Action Items
- [ ] Mike / Wade — Provide a complete list of all assets requiring the ™ → ® update, expanding on the initial list shared by Karly via email. (@Mike Stebbins / @Wade Zirkle)
- [ ] Karly — Update logo mark to ® across website, state pages, and service page as part of the active site work; prioritize these since edits are already in flight. (@Karly Oykhman)
- [ ] Karly — Apply ® to all ad creatives and LinkedIn assets. (@Karly Oykhman)
- [ ] Karly — Build new proposal cover library with ® from the start — do not carry forward ™ on new covers. (@Karly Oykhman)
Key Rules to Follow
- Logo mark → ® only. Do not change the tagline.
- Tagline → ™ remains. The tagline was trademarked separately and has not been federally registered.
- Conference sheets from September 2025 are one-time assets and do not need updating.
- When in doubt about a specific asset, confirm with Mike or Wade before publishing.
Related
- [2]
- [3]
- [4]
- [5]