BluePoint Logo Mark Update — ™ to ®
Overview
BluePoint ATM's logo mark is transitioning from Trademark (™) to Registered (®) following successful registration. The tagline is registered separately and remains ™. This update needs to be applied systematically across all brand touchpoints, with the website treated as the highest priority.
Confirmed in the [1] marketing sync on 2026-02-25.
What's Changing
| Element | Before | After |
|---|---|---|
| Logo mark | ™ | ® |
| Tagline | ™ | ™ (no change) |
The logo and tagline were registered separately. Only the logo mark changes.
Rollout Priority
- Website — highest priority; update all instances including state pages
- One-pagers and sales collateral — next in queue
- LinkedIn profiles — Mike and Wade to handle directly on their own accounts
- Other collateral — Wade to compile a full list and send to Karly
Conference materials produced for a specific event (e.g., last September's conference) are considered one-time use and do not need to be updated.
Action Items
- [ ] Update website logo mark (® on logo, ™ on tagline) — @Karly Oykhman
- [ ] Update all live state pages with new logo mark — @Karly Oykhman
- [ ] Compile and send full collateral list needing ® update to Karly — @Wade Zirkle
- [ ] Update LinkedIn profile logos to ® — @Mike Stebbins, @Wade Zirkle (self-serve)
Notes
- Karly had started a collateral list but flagged it as incomplete; Wade and Mike need to expand it
- Some items (e.g., LinkedIn profile images) are simple enough for Mike and Wade to update themselves without agency involvement
- Website edits were already in progress at the time of this call; the ® update should be folded into that same pass
Related
- [2]
- [3]
- [4]