SBS Brand Identity & Affiliations

Brand identity for SBSWI centers on a distinctive orange/blue color scheme, a set of credibility-building industry affiliations, and a values-driven charity partnership. These elements should be consistently expressed across the redesigned website to reinforce trust with commercial decision-makers.

Brand Colors

SBSWI's color palette — orange and blue — emerged organically from team gear and has become a recognizable identifier. The colors are bold and distinctive in the commercial roofing space (where safety green is common), and the team has embraced them as a core visual identity element.

Action: SBSWI to provide formal brand guidelines (hex values, usage rules) if available. If not, Asymmetric will derive a working palette from existing materials and confirm with the client.

Industry Affiliations & Credibility Markers

These affiliations should be prominently displayed on the website — particularly on the homepage and About page — as trust signals for facility managers, building owners, and property managers evaluating vendors.

NRCA Membership

• National Roofing Contractors Association — described by Chris as "the gold standard for roofing contractors"
• Logo already provided to Asymmetric
• Should be displayed with the full name spelled out (not just the acronym) to maximize recognition and SEO value

Manufacturer Partnerships

SBSWI is licensed with multiple manufacturers to install their products. The key differentiator: these manufacturers inspect SBSWI's completed work and warrant the labor, not just the materials. This is a meaningful distinction from contractor-only warranties.

Known partners include:
- IKO — confirmed; manufacturer-backed labor + material warranty
- IAAP — listed on current site; full name should be spelled out
- Progressive — possible; to be confirmed
- Additional manufacturers TBD — Brandon to provide full list

Warranty story to tell on-site: "When we partner with IKO [or other manufacturers], they inspect our work and back our labor with their warranty. If we're ever gone, they step in. That's a different level of accountability than a contractor-only warranty."

Logo Display & SEO Linkback Strategy

• Display all affiliation logos on the website (homepage social proof section and/or About/Credentials page)
• Where possible, establish reciprocal links with manufacturer and association sites — linking to them and requesting they link back — to build domain authority
• Each logo should link to the respective organization's site; coordinate with partners on mutual linkback opportunities

Values & Charity

St. Jude Children's Research Hospital is SBSWI's chosen charity. This should appear on the website as a values signal — it humanizes the brand and differentiates SBSWI from purely transactional competitors.

Placement options:
- Footer mention with logo/link
- About page "Who We Are" section
- Optionally, a brief callout on the homepage values/mission block

Brand Assets Needed from SBSWI

The following should be uploaded to the shared client asset folder by December 1:

Related

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