BluepointATM Proposal Cover Library

Overview

BluePoint ATM's sales team produces customized proposals for prospects across multiple industry segments. The existing workflow — editing cover photos directly inside Google Docs — proved cumbersome for designers and sales staff alike. The solution agreed upon in the ^[1] February 2026 marketing sync is a pre-designed cover library: one polished cover image per industry segment, stored in a shared folder, ready to drop into any proposal without further design work.

Problem

Swapping the cover photo on a Google Docs proposal requires repositioning images inside a format that is not design-friendly. When Mike Stebbins needed an airport-themed cover for a prospect proposal, the effort to replace the default image was enough friction to surface the issue in a client call:

"My biggest challenge is, with Google Docs, is changing that cover page… I want to put in that stock photo of a traveler carrying some luggage through an airport." — Mike Stebbins

Google Docs' limited layout controls mean even experienced users struggle to replace images cleanly, and Asymmetric's designers had encountered the same friction.

Solution

Create a library of segment-specific proposal covers — one pre-designed file per industry vertical — so the sales team only needs to select the right cover and adjust text fields (client name, date, rep name) rather than manipulate images.

Workflow

Mike Stebbins sends Asymmetric a list of desired imagery for each industry segment cover.
Asymmetric designers produce one cover per segment, branded in BluePoint blue.
Covers are stored in a shared folder accessible to the BluePoint sales team.
For each new proposal, Mike selects the matching cover, drops it in, and edits only the text boxes.
New segments or one-off needs can be added to the library over time.

Segment Scope

Covers should map to the industry segments listed on the BluePoint ATM main website (post-redesign categories). The redesign renamed several segments — for example, "Tourist Attractions" became "Amusement Parks and Attractions" — so the cover library should use the updated category names to stay consistent with the site and state pages.

All covers confirmed in scope are for cashless ATM / reverse ATM proposals.

Design Decisions

Element	Decision
Primary color	BluePoint blue (preferred over grayscale per Mike's feedback)
Grayscale variant	Available as an option; noted as visually appealing but less on-brand
Text legibility	Ensure sufficient contrast — light-on-light combinations flagged as hard to read
Editable fields	Client name, date, rep name remain as text boxes; only the cover image is fixed

Action Items (as of 2026-02-25)

[ ] Mike Stebbins — Email Karly a list of preferred images for each industry segment cover
[ ] Karly Oykhman / Asymmetric design — Build one cover per segment once imagery list is received; store in shared folder

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