AHS Leave-Behind Kit Design

A "feel-good" job-site leave-behind kit for ^[1], conceived by Gina Richardson and Bob Stigsell. The kit serves dual purposes: driving Google Reviews from satisfied customers and creating a memorable, word-of-mouth-friendly impression at job completions and the annual home show.

Concept

After a job wraps, the crew supervisor hands the homeowner a small kit — something warm and personal that reinforces the crew's care and prompts a review. The kit is designed to be low-cost, fast to assemble, and emotionally resonant: "we took out the bad stuff, here's something good to grow."

A secondary use case is the Madison home show, where the seed packet component works as a booth giveaway to draw foot traffic and spark conversation.

Kit Components

1. Thank-You Postcard

Signed by the crew (supervisor collects signatures before leaving the job site)
Includes a QR code linking directly to AHS's Google Reviews page
Tone: warm, personal, brief — not a sales pitch
Optionally mailable (Gina wants the flexibility to send via post if needed)
Inspired by a business card from Madison Mobile Detailing & Pressure Washing that Bob brought in as a reference

2. Wildflower Seed Packet

Seed paper or a standard seed packet (wildflower mix)
Sourced from 4imprint (Gina already has a free sample)
Carries a tagline tying the remediation work to new growth
Tagline direction (working concepts from the meeting):
"We took out the nasties — here's something to help your home bloom."
Other options to be developed; Gina liked the ChatGPT suggestions directionally but didn't love any specific line yet

3. Optional Packaging

Gina's vision: a small cinch bag (like a wedding favor bag) containing the postcard, seed packet, and possibly a business card or magnet
Bob's constraint: must be fast and easy for supervisors to hand off — no elaborate assembly

Design & Production Notes

Sebastian Gant (^[2]) is leading design and sourcing
Asymmetric has local Madison printing partners who can produce the postcard
The postcard and seed packet may be kept as separate items (not combined into one printed piece) to preserve flexibility for the home show use case
Seed paper postcard (plantable paper) is an option if cost-effective — Gina is open to it but prioritizes cost

Tagline Development

The tagline needs to:
- Connect the remediation service (asbestos/mold removal) to a positive outcome
- Be short enough for a postcard or seed packet label
- Feel warm, not clinical
- Align with Gina's existing phone greeting: "How can I make your day safer?"

The safety cone idea (squishy promo cone) was floated but rejected — doesn't connect clearly to the service.

Home Show Application

The seed packet (with or without the full kit) works as a booth giveaway at the annual Madison home show (approximately one month from the December 2025 meeting)
Goal: draw people to the booth who wouldn't otherwise stop; give them something to take home and talk about
Gina's framing: "People don't know there's asbestos in vinyl flooring. Something that gets them to our booth means I can teach them something."
The Google Reviews postcard is not intended for the home show — keep these two pieces functionally separate

Action Items

[ ] Sebastian: design the thank-you postcard (layout, QR code, crew signature area)
[ ] Sebastian: develop tagline options for the seed packet
[ ] Sebastian: source seed packets via 4imprint or comparable vendor
[ ] Sebastian: coordinate with local Madison printer for postcard production
[ ] Sebastian: propose whether postcard + seed packet should be combined or kept separate, with cost comparison
[ ] Gina: confirm preferred tagline direction once options are presented
[ ] Both: target completion before the home show (~January 2026)

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