e-flow Sell Sheets — Design & Production

High-end single-page sell sheets for two e-flow bike models, initiated in the ^[1] marketing meeting on 2025-10-27.

Overview

Steve Lindenau requested print sell sheets for two e-flow e-bike models currently in stock. The goal is a premium, handout-quality piece that can be given directly to customers in-store — filling a gap left by manufacturers who have largely stopped producing print catalogs.

Models

Model	Type	Notes
e-flow (limited)	Limited-run	Only 35 units available
e-flow (evergreen)	Ongoing	Strong value prop: ~$3,600 vs. ~$5,000 three years ago

Each model gets its own individual sell sheet (not a combined brochure or folder).

Design Specifications

Format: Single-page sell sheet (standard sheet size)
Content: Bike specs + glamour photography
Tone: High-end, premium feel
Quantity: 2 sheets total (one per model)

Assets Required

Asset	Source	Status
Bike specs (both models)	Evan (Crazy Lenny's)	Karly to request via email
Glamour photography	Steve Lindenau (in-store photo booth shots)	Steve to provide

Production & Printing

Print vendor: Steve's local printer (name TBD — Steve to provide contact details when files are ready)
File delivery: Karly to supply print-ready files with bleeds and any printer-required specs
Logistics: Printer delivers directly to the store; Steve prefers to keep the business local

Timeline

Target: Within 2 weeks of the 2025-10-27 meeting
Blocking dependency: Specs from Evan and glamour shots from Steve must arrive before design can begin

Action Items

[ ] Email Evan requesting specs for both e-flow models (@Karly Oykhman)
[ ] Receive glamour shots from Steve Lindenau
[ ] Design both sell sheets and send to Steve for approval
[ ] Prepare print-ready files (with bleeds) for local printer once approved
[ ] Obtain printer contact details from Steve at approval stage

^[2]
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