Skaalen Print Advertising Calendar
Ongoing reference for Skaalen's recurring and scheduled print ad placements, including publication contacts, deadlines, and design notes. Updated as of the November 2025 monthly marketing call.
Active Placements
Best of McFarland (McFarland Thistle / Hometown News)
| Field | Detail |
|---|---|
| Publication | McFarland Thistle (Hometown News) |
| Issue | December 2025 |
| Submission Deadline | November 21, 2025 |
| Ad Type | Recognition / thank-you ad |
| Status | In progress |
Design Notes:
- Base design carries over from prior year with minimal changes
- Add the 125th anniversary logo/rosette to this version
- This is a "thank you for voting" ad — not a "vote for us" solicitation (unlike Best of Madison format)
Liturgical Publications (LPI)
| Field | Detail |
|---|---|
| Publication | Liturgical Publications (LPI) |
| Placement | Skaalen Heights |
| Start Date | January 2026 |
| Submission Deadline | Late November / early December 2025 |
| Ad Type | Ongoing placement |
| Status | Ready to resubmit |
Design Notes:
- Resubmit the existing Skaalen Heights ad (last updated May/June 2024 — PDF on file)
- Use the standard Skaalen logo, not the 125th anniversary version (anniversary branding ends with 2025 materials)
- No content changes needed; existing copy and phone number confirmed accurate
- Only one LPI ad is active (Skaalen Heights); no other properties currently placed
Upcoming / Event-Driven Ads
Open House Ad — Skaalen Ridge & Heights
| Field | Detail |
|---|---|
| Publication | O'Rourke paper |
| Event Date | November 21, 2025, 2–4 PM |
| Submission Deadline | November 13, 2025 (to run in Nov 20 issue) |
| Ad Type | Print ad + social media graphic |
| Status | Urgent — pending Magnolia confirmation |
Design Notes:
- Base size: same as the All-Staff / Nurses Week ad format used previously
- Confirmed properties: Skaalen Ridge and Skaalen Heights
- Magnolia Gardens participation TBD — Dawn to confirm with Tammy before design is finalized
- A matching social media graphic is required alongside the print ad
- Previous open house graphic assets exist and can be adapted (avoid the "dark doorway" comp — flagged as visually off-brand)
Design Conventions & Notes
- 125th Anniversary Logo: Used only through end of 2025. Do not carry into January 2026 placements (e.g., LPI).
- Ad Sizing: Reference the All-Staff Thank You / Nurses Week ad dimensions for O'Rourke placements.
- Publication Name Changes: The O'Rourke paper has changed names over the years — confirm current name/contact at submission time.
- Best of Madison vs. Best of McFarland: Skaalen participates in Best of McFarland only. Best of Madison requires paid vote-solicitation ads and is not part of the current plan.
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