Moms Across America Coupon Code Strategy — Doudlah Farms

Overview

Doudlah Farms runs a cause-marketing partnership with Moms Across America (MAA) using coupon codes that provide a customer discount while simultaneously funding a donation to MAA. The structure is intentionally simple, but a miscommunication during an MAA meeting created customer-facing confusion that required a messaging fix.

Code Structure

Both active codes — MAA10 and MAA20 — function identically:

What the customer gets	What Doudlah Farms donates
10% off their order	10% of that order's revenue to MAA

The number in the code name does not indicate the discount percentage. MAA20 was added after an MAA meeting presenter implied customers would receive a 20% discount; rather than correct the code name publicly, a second code was created so either code would work, with consistent behavior behind both.

"10% to Moms Across America, 10% back to the customer, and they're all the same."
— Sherry Lucy Doudlah, 2025-12-12 call

The Confusion Problem

During an MAA group meeting, a presenter mentioned the MAA20 code in a way that implied a 20% customer discount. Sherry anticipated that customers who heard "MAA20" would expect 20% off and contact her when they only received 10%.

The fix: Messaging wherever these codes appear must explicitly state:
- Customers receive 10% off their order
- Doudlah Farms separately donates 10% of revenue from that sale to MAA
- The donation comes from Doudlah Farms, not from the customer's discount

Messaging Template

When communicating about MAA codes (email, social, website):

"Use code MAA10 or MAA20 for 10% off your order. Doudlah Farms will also donate 10% of your purchase to Moms Across America — at no additional cost to you."

Operational Notes

Year-end reconciliation: At the end of each year, Karly should calculate total revenue from orders using MAA codes and report the figure to Sherry so the 10% donation to MAA can be paid out.
Code setup in WooCommerce: Both MAA10 and MAA20 should be configured as 10% discount codes. The MAA20 code was added specifically to accommodate customers who heard that code name at the MAA meeting.
Coupon failure handling: When a code fails at checkout (as happened with Karen Scribner), the resolution path is: ship the order with a compensatory item (e.g., a free sunflower) equivalent in value to the missed discount. If the customer reorders using the code, cancel the original order and retain the new one without shipping additional product.

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