Popcorn Seasoning Line — Keen Garlic Partnership Strategy

Overview

During the January 2026 marketing call, Doudlah Farms identified an opportunity to launch a white-labeled organic popcorn seasoning line in partnership with Keen Garlic, a small-batch organic seasoning producer. The initiative has two interlocking goals: (1) create a complementary product line that drives popcorn sales, and (2) use a video testimonial with Keen Garlic's owners to re-engage Dr. Joel Fuhrman for a white-label bean deal that previously fell through.

This strategy connects an existing personal relationship with Keen Garlic to both a new revenue stream and a high-value B2B opportunity.

Product Line Concept

Core Products

Packaging & Branding Direction

• White-label under Doudlah Farms or Old World Popcorn branding
• Sold as individual jars or a bundled seasoning pack (2–4 flavors)
• Can be added to existing snack/gift box offerings
• Positioned as a premium, organic, scratch-cooking complement to popcorn products

Key Sourcing Constraint

Standard nutritional yeast (Bragg's, most grocery brands) is typically GMO and may contain MSG — both incompatible with Doudlah Farms' organic positioning. Shiloh Farms was identified as a confirmed organic source. Any recipe cards or customer-facing recommendations must specify organic nutritional yeast to avoid implicitly endorsing non-organic versions customers may already have at home.

Keen Garlic Relationship

Keen Garlic (contact: Cindy) is an organic garlic grower and seasoning producer. They have an existing personal relationship with the Doudlah family and were indirectly responsible for the introduction to Asymmetric. Their product line includes a range of organic seasoning blends well-suited to popcorn applications.

Sherry Doudlah will contact Cindy upon Keen Garlic's return from California to:
- Explore white-label or bulk supply arrangements
- Discuss feasibility of a nutritional yeast + garlic blend
- Arrange an in-person popcorn tasting to evaluate flavor combinations

Video Testimonial Strategy

The Story

The owners of Keen Garlic attended a month-long residential health program run by Dr. Joel Fuhrman (San Diego, CA). Dr. Fuhrman's dietary protocol recommends that 40% of caloric intake come from dry beans. Following the program, both Keen Garlic owners lost a dramatic amount of weight (estimated 125–150 lbs combined) — a transformation so significant that the Doudlahs did not recognize them at a recent growers' dinner.

As a family, they now purchase 25-lb bags of Doudlah Farms dry beans on a regular basis.

Proposed Video Content

• Before-and-after testimonial with Keen Garlic owners
• Narrative centered on Dr. Fuhrman's bean-heavy diet and its health outcomes
• Organic, glyphosate-free beans positioned as essential given the volume consumed (40% of diet)
• Keen Garlic seasonings featured as a complementary product
• Reference to Dr. Fuhrman's published book (public reference; avoids endorsement liability)

Strategic Goal: Re-Engaging Dr. Fuhrman

Doudlah Farms previously shipped a pallet of DFO beans to Dr. Fuhrman's organization for a potential white-label deal. The beans were returned because they did not carry his branding. The relationship went cold.

The video testimonial is intended to re-open this conversation by demonstrating real-world results from his protocol using Doudlah Farms beans — creating a compelling case for a branded partnership. Once the new processing facility is operational, Doudlah Farms will have the packaging capacity to fulfill a white-label arrangement.

"Maybe that will get him interested in us again… if you're going to eat 40% of your diet in beans, it's pretty damn important that it doesn't have glyphosate in it." — Mark Doudlah

Action Items

Related Notes

• ^[1] — Client overview
• ^[2] — Source meeting
• ^[3] — Adjacent January promo initiative
• ^[4] — Background on the prior Fuhrman bean deal