Hunting Bike Campaign — Crazy Lenny's E-Bikes
Seasonal email campaign promoting Crazy Lenny's hunting e-bikes, timed to coincide with Wisconsin hunting season. Approved in the [1] October 2025 marketing review.
Campaign Overview
| Detail | Value |
|---|---|
| Timeline | Now (Oct 2025) through mid-November 2025 |
| Offer | Free gun cleaning or five free range passes with hunting bike purchase |
| Channel | Email (organic) + website pop-up |
| Paid Ads | None — client has significant billboard spend already |
Email Flow (4 Emails)
Email 1 — Promo Announcement
Introduces the hunting season promotion. Highlights the offer (gun cleaning or range passes), links directly to the hunting bike shop page on the Crazy Lenny's website.
Key content:
- Hunting season is underway in Wisconsin
- Limited-time offer through mid-November
- CTA: Shop hunting bikes → direct shop link
Email 2 — Bike Benefits
Makes the case for e-bikes over traditional hunting transport (walking, ATVs). Focuses on practical advantages hunters care about.
Key benefits to highlight:
- Quiet — won't spook game
- Fast — cover more ground
- No scent — critical for hunting; explicitly flagged by Steve as important
- Exercise benefit — secondary but worth including
Email 3 — DES Partnership
Mentions Crazy Lenny's partnership with DES. No specific highlights required per Steve — keep it general. Serves as a credibility/trust touchpoint mid-flow.
Email 4 — Urgency / Final Push
End-of-campaign email. Messaging: promotion is ending soon, last chance to take advantage of the offer before mid-November.
Tone: Urgency-focused. "Don't miss out before hunting season ends."
Approval & Production Notes
- Dates in draft emails need to be updated to reflect now through mid-November (original draft had incorrect dates)
- Offer copy must reflect the choice between gun cleaning or range passes — not both, not one default
- Final drafted emails (with imagery) to be sent to Steve Lindenau for one final review pass before send
- Website pop-up for hunting bike promo already approved and live
Scheduling Notes
This campaign runs concurrently with the [2]. Emails from both flows should be interleaved — not sent on the same days — to avoid inbox fatigue.
Action Items
- [ ] Update email dates to reflect current start (now) through mid-November (@Karly Oykhman)
- [ ] Update offer copy: "free gun cleaning or five free range passes" (@Karly Oykhman)
- [ ] Add "no scent" and "exercise benefit" bullets to Email 2 (@Karly Oykhman)
- [ ] Finalize all four emails and send to Steve for approval (@Karly Oykhman)
- [ ] Coordinate send schedule with winter storage flow to avoid overlap (@Karly Oykhman)
Key Contacts
- Steve Lindenau — steve@crazylennysebikes.com — client decision-maker
- Karly Oykhman — karly.oykhman@asymmetric.pro — campaign owner
Related
- [3]
- [2]
- [4]