Crazy Lenny's SMS Sign-up Campaign

Overview

An SMS list-building campaign for ^[1], initiated to grow their subscriber base ahead of future promotional pushes. The campaign uses a social post and a dedicated email to drive sign-ups through an embedded form, with the goal of increasing engagement and in-store traffic via text-based promotions.

Reviewed and approved during the ^[2].

Assets

Asset	Status
Social post (SMS sign-up promotion)	✅ Approved
Email (SMS sign-up with form link)	✅ Approved

Both assets were reviewed with Steve Lindenau on 2026-01-19 and approved without revisions.

Launch Plan

Email send date: First week of February 2026
Sequencing rationale: A promo email is scheduled for the week of January 19; the SMS sign-up email is intentionally delayed to avoid sending two emails in close succession.
Sign-up mechanism: Email links to a form where subscribers opt in to the SMS list.

Goals

Build the Crazy Lenny's SMS subscriber list
Increase customer engagement and repeat store visits
Enable future promotional outreach via text (e.g., seasonal sales, new inventory alerts)

Action Items (as of 2026-01-19)

[ ] Schedule SMS sign-up email for first week of February (@Karly Oykhman)

^[3]
^[4]
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