Quarra Salone di Milano Email Campaign

Overview

An email campaign promoting Quarra's participation in the Flory Salon at Salone di Milano (opening April 20, 2026). The campaign covers both Quarra Italia and Quarra Stone, notifying contacts of booth locations, times, and a featured hand sculptor presentation commissioned by the Lombardia region. The email is to be sent by April 13 via Salesforce Account Engagement.

This campaign was scoped during the ^[1].

Campaign Details

Email Content

The email should include:

• Booth locations and times for both Quarra Italia and Quarra Stone at Flory Salon
• Invitation to the hand sculptor's presentation — a live sculpture demonstration on the opening day, requested by the Lombardia region (likely to receive press/TV coverage)
• Supporting images of the artist and pieces (to be provided by Federica)

All event details (location, timing, artist/sculpture info, images) are to be supplied by Federica Manca before the send date.

Contact List & Platform

Contact Sources

Quarra's contact list for this send is being assembled from two sources:

1. Existing CRM contacts — leads and opportunities already in Salesforce (not a complete contact list; Quarra is in the process of migrating all contacts into Salesforce)
2. LinkedIn connections — approximately 3,100 connections to be exported by Federica into a spreadsheet

Upload Process

Quarra will provide a spreadsheet of contacts. Asymmetric (Karly) will:
- Upload the spreadsheet directly into Salesforce, eliminating the need for manual entry by Quarra
- Clarify with Federica which contacts should be added to Salesforce vs. used for this mailing only

Why Account Engagement

Salesforce Account Engagement (formerly Pardot) is used rather than a direct send because it enables:
- Delivery to the full contact list in a single send
- Engagement tracking — click-through rates, open rates, and individual contact activity
- Consistent sender identity tied to Quarra's Salesforce instance

Action Items

Related

• ^[3]
• ^[4]
• ^[5]