American Extractions ClearMix & Stick Pack Campaigns
Two Google Ads campaigns running for [1] targeting their ClearMix drink mix and Stick Pack product lines. Both campaigns are in early stages with limited data; optimization is ongoing.
Campaign Overview
| Campaign | Status | Launch Date | Geo Target |
|---|---|---|---|
| ClearMix | Relaunched | ~Oct 6, 2025 | California & Colorado |
| Stick Pack | Active | ~Sep 22, 2025 | Continental U.S. |
ClearMix Campaign
Originally launched but produced no results due to low keyword search volume. The campaign was rebuilt and relaunched the week of Oct 6, 2025 with the following changes:
- Added broad match keywords to capture related search queries beyond exact terms
- Added additional ad imagery
- Geo-targeting limited to California and Colorado due to looser hemp advertising regulations in those states
Mark Schweiger indicated he'd prefer to expand to continental U.S. targeting; Karly noted the current restriction was a deliberate test strategy given the hemp-specific nature of ClearMix. Expansion is a likely next step once initial data is gathered.
Stick Pack Campaign
Broader campaign targeting general stick pack manufacturing/contract manufacturing queries, not limited to hemp/cannabinoid keywords. Running since approximately Sep 22, 2025.
- Geo-target: Continental U.S.
- Keyword strategy: both cannabinoid-specific and broad manufacturing terms
- Higher search volume than ClearMix due to broader keyword set and larger geo
Performance Snapshot (as of Oct 13, 2025)
- Total conversions: 3 (across both campaigns)
- Click-through rate: High — above the 5% benchmark Asymmetric targets
- Cost per click: High — active work underway to reduce via bid adjustments
- Search impression share (Stick Pack): Low — attributed to new subdomain not yet indexed/trusted by Google, and budget constraints
- Impressions: Low overall; insufficient data for major optimization decisions
The campaigns are hosted on a separate subdomain from the main American Extractions website, a deliberate choice to limit liability exposure. This means Google needs additional time to index and establish domain quality signals.
Optimization Cadence
- Ads team reviews campaigns daily
- Adjustments (bid changes, keyword tweaks, ad copy) made approximately every other day
- Karly provides updates to the client at bi-weekly syncs and via Monday email updates on off-weeks
Key Decisions & Notes
- ClearMix geo expansion: Mark prefers continental U.S.; team will evaluate once learning phase data is sufficient
- Broad match rationale: Necessary for ClearMix due to niche keyword volume; helps capture adjacent searches
- Subdomain tradeoff: Reduces liability risk but slows Google's trust/indexing timeline — expected to normalize within ~1 month of launch
- Learning phase timeline: Approximately 1 month expected before enough data exists to draw meaningful conclusions and make significant structural changes
Related
- [2]
- [3]