Website Visitor Identification Tool
A website visitor identification tool is being evaluated by the team, currently in testing on the Asymmetric Applications Group website. Unlike traditional analytics, it identifies specific people and companies visiting a site — not just anonymous traffic or IP addresses.
The tool was recommended by a contact at Aviary; the product was founded by a member of their Y Combinator class.
How It Works
- Monitors website traffic and resolves visitors to named individuals and companies
- Displays people (green line) and companies (orange line) as separate data streams
- Uses a credit-based pricing model — credits are consumed as visitors are identified
- Goes deeper than HubSpot's native visitor tracking or ZoomInfo company-level identification
Key Features
Hot Lead Scoring
You define criteria for what constitutes a "hot lead." When a visitor meets those criteria, the tool automatically:
- Sends a notification to Slack
- Creates or updates a record in HubSpot
Page-Level Intelligence
The tool can flag specific pages it considers high-intent, surfacing leads based on browsing behavior — not just identity.
Search & Filtering
Visitors can be filtered by person or company, and the data integrates into existing CRM workflows.
Current Status
- Testing phase — running on the Asymmetric Applications Group website as a pilot
- Initial observations: the Asymmetric site attracts a lot of general content readers (e.g., business/strategy articles), so not all identified visitors are actionable leads
- The tool is considered more valuable for client sites where website visitors are more likely to be genuine prospects (e.g., [1], [2])
Potential Client Applications
The tool is most useful for clients where:
- Website traffic has meaningful B2B or high-intent commercial intent
- Lead follow-up speed matters
- The client lacks visibility into who is visiting their site
"In the past, if somebody would come to your website, HubSpot would say a person came to your website, but he didn't know who... this goes much deeper." — Mark Hope
Related
- [3]
- [4]
- [5]