AHS Social Media Content — January/February 2026
Four social posts were reviewed and approved during the [1] monthly marketing meeting on 2026-01-29. All posts are ready to schedule pending minor copy and image updates.
Approved Posts
1. Winter Moisture Warning
Priority: Schedule first — immediately relevant due to pipe-bursting incidents in the Madison area.
Copy (draft):
Melting snow, ice dams, and winter condensation can lead to hidden mold growth. Watch for smells or stains. Any questions, we're here to help.
Requested additions: Include a line referencing pipe bursting specifically (e.g., "Burst pipes can also introduce moisture behind walls").
Status: Approved. Copy update and image purchase pending before scheduling.
2. Ice Dams
Theme: Mold risk from winter ice dam water intrusion.
Copy (draft):
Ice dams don't just damage your roof — they can force water into walls and attics, creating perfect conditions for mold growth. We've had build-up this winter. It's worth getting an inspection before a small problem becomes a big one.
Status: Approved. High-quality stock image to be purchased before publishing.
3. NARI Re-election
Theme: Milestone/credibility post announcing Gina Richardson's re-election as Secretary of the NARI board.
Copy (draft):
Congratulations — we're proud to announce that [Gina] has been re-elected [to the NARI board as Secretary].
Notes: Gina confirmed she holds the Secretary title; this should be reflected in the final copy. Image of Gina is included — confirmed to use the non-inverted version.
Status: Approved.
4. Start 2026 with Peace of Mind
Theme: General lead-generation post for the new year.
Copy (draft):
Start 2026 with peace of mind. Asbestos and mold will help you breathe easy this year.
Notes: Still seasonally appropriate for early February. Subheader caption to be removed from design. Final image selection: the on-brand version (not the open-field variant). High-quality stock image to be purchased.
Status: Approved.
Design Notes
- All posts are in a second-round design pass; background images are low-resolution placeholders pending stock image purchases.
- The subheader caption present in some drafts has been flagged for removal.
- Facebook and Instagram bios have been updated with website links (done 2026-01-29); "link in bio" CTAs are now viable.
- Future posts will be managed through Go High Level for consistent formatting.
Scheduling Order
- Winter Moisture Warning — schedule immediately
- Ice Dams — schedule second (also timely)
- NARI Re-election — schedule third
- Start 2026 with Peace of Mind — schedule last (least time-sensitive)
Action Items
- [ ] Remove subheader from "Peace of Mind" design (@Sebastian Gant)
- [ ] Purchase stock images for all four posts (@Sebastian Gant)
- [ ] Add pipe-bursting copy to Winter Moisture Warning (@Sebastian Gant)
- [ ] Schedule all four posts, Winter Moisture Warning first (@Sebastian Gant)
Context
- Social content was delayed due to internal team restructuring at Asymmetric (Maureen's departure); February posts will be pushed to March to get back on cadence.
- A visitor to the AHS office mentioned seeing AHS "everywhere" on social media — attributed to Meta ads currently running.
Related
- [2]
- [3]