BluePoint LinkedIn Ads Budget Review
Overview
During the November 2025 monthly marketing sync, the BluePoint ATM team flagged that LinkedIn ad spend had grown significantly beyond the agreed target. A miscommunication about a $25 figure — whether it referred to a daily ad budget or a one-time API cost — compounded the concern and was left unresolved pending a dedicated strategy call.
This article captures the budget discrepancy, the source of the confusion, and the agreed next steps.
Budget Discrepancy
| Metric | Value |
|---|---|
| Current monthly LinkedIn spend | ~$2,500/mo |
| Target monthly LinkedIn budget | <$1,500/mo |
| Overage | ~$1,000+/mo |
Wade Zirkle noted that the account was running at roughly $100+ every two to three days, which annualizes well above the intended ceiling. The campaign has only been running approximately one month at the time of this review.
The $25 Confusion
A $25 figure appeared in pre-meeting notes prepared by Avokerie (account coordinator), which Wade initially interpreted as a proposed $25/day ad budget. This was incorrect.
Clarification: The $25 refers to the estimated API cost required to test LinkedIn's native lead generation forms — not a daily or ongoing ad budget. This is a one-time testing fee to evaluate whether LinkedIn's in-platform lead gen forms outperform the current landing page conversion flow.
Melissa noted she would confirm the exact $25 API pricing with Avokerie and follow up with Wade and Mike.
Campaign Context
- LinkedIn ads have been running for approximately one month.
- Early signals suggest the platform can deliver quality, targetable leads — the narrow audience filtering is viewed as a positive.
- No definitive performance verdict has been reached given the short run time.
- The native lead gen form test is being considered as a potential conversion rate improvement over directing clicks to an external landing page.
Key Decisions
- No immediate budget changes were made during this call; the topic was deferred to a dedicated strategy session.
- A separate LinkedIn strategy call was agreed upon (see [1] for follow-up scheduling context; the Google Ads call on Wednesday, Nov 12 at 2:15 PM MT may fold in LinkedIn discussion).
Action Items
- [ ] Melissa Cusumano — Confirm the $25 API cost for LinkedIn native lead gen forms with Avokerie; update Wade and Mike with the correct figure.
- [ ] All — Schedule a dedicated LinkedIn strategy and budget review call to align on spend ceiling, campaign objectives, and lead gen form testing plan.
Related
- [1]
- [2]
- [3]