Asymmetric Warm-Up Video — Sales Asset

Overview

The warm-up video is a pre-call sales asset designed to bridge the gap between PEMA.io's initial LinkedIn outreach and Asymmetric's first discovery call with a prospect. Its purpose is to set expectations, introduce Asymmetric's approach, and ensure prospects arrive at the first call with enough context to have a productive conversation — reducing awkwardness, filtering out low-intent leads, and improving the overall lead-to-booking conversion rate.

This asset was identified as a priority during the ^[1] engagement review in November 2025, where early call quality issues surfaced a gap between prospect interest at the outreach stage and readiness on the actual call.

Rationale

By the time a prospect books a call, they have typically:
- Seen the outreach message from a PEMA.io BDR
- Reviewed the BDR's LinkedIn profile (optimized with Asymmetric's information)
- Expressed interest by accepting the connection and agreeing to a meeting

However, prospects often arrive on the first call without a clear sense of what Asymmetric does or what to expect — leading to an awkward opening dynamic where the prospect expects a pitch and Mark Hope (Asymmetric) is trying to run discovery. The warm-up video addresses this by delivering a lightweight orientation before the call occurs.

This asset also supports the shift to a ^[2], where Call 1 is reserved entirely for understanding the prospect's challenges and Call 2 is used to present a tailored proposal.

Asset Details

Content & Structure

The video is built from two source components provided by Mark Hope:
1. Screen/slide recording — visual walkthrough of key talking points
2. Narration recording — Mark speaking to camera or over slides

PEMA.io's creative team is responsible for combining these into a polished final asset.

The video is expected to cover:
- Who Asymmetric is and what they do
- Why the BDR reached out to this specific prospect
- What to expect on the first call (discovery focus, not a sales pitch)
- A brief signal of credibility (relevant verticals, results)

Production Next Steps

• Mark Hope → Send video recording and slide assets to Melissa Cusumano (Friday 8 a.m. sync scheduled)
• Melissa Cusumano → Deliver all raw assets to PEMA.io creative team
• Cindy (PEMA.io) → Task creative team with producing the final video asset
• PEMA.io → Integrate warm-up video into outreach sequence, sent after booking confirmation

Related

• ^[3]
• ^[4]
• ^[5]
• ^[6]