Reynolds — Domain Rating Improvement Project
Overview
As part of a broader SEO push, a $200 investment has been approved to improve the domain rating (DR) for Reynolds. This initiative runs in parallel with a completed website and Google Ads audit, and is intended to build domain authority as a foundation for organic growth.
This project was discussed during the [1] between Sebastian and Mark, alongside a similar effort for [2].
Current State
- Ahrefs website audit score: 100% — all technical SEO issues resolved by Mark.
- Tracked keywords: Additional keywords added to Ahrefs tracking.
- Google Ads audit: Completed. Optimizations applied (see action items below).
- Domain rating: Low; improvement is the primary remaining SEO lever.
- Client communication: Clients have not been proactively updated on recent optimizations — identified as a gap to address.
Rationale
Reynolds's website has been cleaned up technically, but organic visibility remains limited. With on-page and technical issues resolved, domain authority is the next bottleneck. A low DR limits the site's ability to compete for non-branded keywords regardless of content quality.
"I think with both of these guys, we should spend the 200 bucks to work on their domain rating." — Mark Hope
This mirrors the same approach being applied to [2], where the same audit-and-DR-improvement sequence is underway.
Planned Actions
| Action | Owner | Status |
|---|---|---|
| Initiate $200 domain rating project | Mark Hope | Pending |
| Email Reynolds client re: recent optimizations | Sebastian Gant | Pending |
Related Work
- Google Ads audit: Completed prior to this call. Specific changes documented in Slack by Mark.
- SEO audit (Ahrefs): Score brought to 100%.
- Client comms gap: Sebastian to send a summary of recent optimizations to Reynolds to demonstrate active work. See [3].
Related Notes
- [4]
- [5]
- [6]
- [7]