AHS Sarah Smith Testimonial Video Project

Overview

A customer testimonial video project for ^[1], a Madison-based asbestos and mold removal company. The project centers on Sarah Smith, a homeowner who left an extensive, multi-paragraph Google review praising the company's work. The goal is to convert that organic enthusiasm into a multi-channel video asset library.

Vendor under consideration: ^[2], a Madison-based videographer with experience in customer testimonial and storytelling content.

Project Scope

Subject & Setting

• Reviewer: Sarah Smith (private homeowner)
• Preferred shoot location: Sarah's home — specifically the areas where mold/asbestos remediation was performed
• Format: Sit-down interview + B-roll walkthrough of treated areas

Shoot Logistics

• Interview duration: ~15–20 minutes
• Setup time: ~30–45 minutes (lighting, framing, equipment)
• Crew: Dan operates as a one-man crew for local Madison shoots

Deliverables

Note: Dan is willing to hand over raw footage to Asymmetric's social/design team for independent repurposing in tools like Canva or Adobe Express.

Tiered Pricing Options

Dan will provide a formal quote with three tiers. Rough ballparks from the intro call:

1. Shoot only (raw footage handoff)
   - Half day: ~$700–800
   - Full day: ~$1,500
2. Shoot + editing — full-service post-production into final deliverables
3. Full service — shoot, edit, and Dan conducts the interview

Sebastian's expectation: client will likely opt for the full-service tier given limited internal video capability.

Content Distribution Plan

• Meta ads — vertical clips for Facebook/Instagram placement
• YouTube pre-roll — horizontal cuts as skippable/non-skippable ads via Google Ads
• Website case study page — long-form video embedded alongside written case study about the job
• Organic social — quote graphics and short clips pulled from interview footage

Creative Direction Notes

Dan's recommended approach:
- Shoot in 16:9 for the primary asset; cut vertical derivatives from that
- Blend interview talking-head footage with B-roll of the actual remediated areas ("show and tell")
- Lead with emotional resonance — the homeowner's relief and satisfaction — as the primary hook
- Style: hybrid news-story/documentary feel with warmth

Action Items

• [ ] Dan LaCloche — Review Sarah Smith's Google review (search "Advanced Health and Safety" → Ctrl+F "Sarah")
• [ ] Dan LaCloche — Send tiered quote (shoot-only / shoot+edit / full-service) to Sebastian by early next week
• [ ] Dan LaCloche — Link similar past project (insulation/crawl space testimonial video) — upload to DLC Effect YouTube if not already there
• [ ] Sebastian Gant — Review quote and sample work; forward to Advanced Health & Safety client late next week

Related

• ^[3]
• ^[4]
• ^[5]
• ^[6]