Video Production Service Offering

Asymmetric offers video production services to clients, combining professional on-site videography with AI-assisted post-production tools. The service is particularly well-suited to local businesses that benefit from location walkthroughs, testimonials, and brand introduction videos.

Pricing

The standard package sends a professional videographer on-site to shoot footage, conduct interviews, and capture the location. Drone photography or longer productions command higher rates.

"We charge Crazy Lenny's 2,500 bucks. The videographer charges us 2,000. So we make 500 bucks a pop on a video." — Mark Hope

Video Types

Location Walkthroughs

Walk the viewer through the physical space — entrance, common areas, rooms, outdoor areas. Especially valuable for businesses where the environment influences purchase decisions (e.g., assisted living facilities, fitness studios, restaurants).

Testimonials

Videographer visits the location, puts a client or customer in a comfortable setting with a good background, and asks guided questions. Questions can be scripted in advance and handed to the videographer. Works well for service businesses where social proof matters.

Brand Introduction / Explainer Videos

"Who we are, what we do" format. Can be animated/cartoon-style or talking-head with slides. Good for B2B clients or companies without a strong visual presence.

AI-Assisted Production Workflow

AI tools significantly reduce production time and improve output quality for talking-head and explainer formats:

1. Script generation — Use ChatGPT to draft a script based on a prompt about the company and audience. Edit for voice and accuracy.
2. Teleprompter — Use a free teleprompter app so the speaker reads naturally on camera.
3. Slide generation — Use ^[1] to auto-generate presentation slides from the script. Mark slide transitions in the script.
4. Post-production — Use ^[2] to:
   - Place the speaker video in a corner bubble over slides
   - Fix eye contact (corrects for looking at screen instead of camera)
   - Remove filler words ("uh", "um", etc.)
   - Clean up pacing and cuts

This workflow allows a polished video to be produced from a self-recorded clip, AI-generated slides, and a scripted voiceover — with editing handled by the design team (Lucas is the primary video editor).

Target Clients

Video production is a natural upsell for local business clients, particularly those already on retainer for SEO or content. Strong candidates include:

• ^[3] — Multiple assisted living locations; walkthroughs and testimonials would support local SEO and conversion. Discussed at $2,500/location. Some locations are not visually appealing and should be deprioritized.
• ^[4] — Prior video work completed at standard pricing.
• Advanced Health and Safety — Testimonial videos in scoping; Sebastian gathering costs.
• ^[5] — Brand introduction video opportunity; "Who Are We?" format with farm/equipment footage and founder talking-head.

Proposal Approach

When pitching video to a client:
- Lead with the specific use case (walkthrough, testimonial, explainer)
- Anchor to the $2,500/location price point for on-site shoots
- Offer AI-assisted explainer as a lower-cost alternative where on-site isn't needed
- Tie back to SEO or conversion value (e.g., video on location pages supports local rankings and builds trust)

A brief should be written for the design/video team specifying: which footage to use, where to place the speaker bubble, slide transition points, and any branding requirements.

Related

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