Microsoft Clarity Implementation — BluePoint ATM
Overview
Microsoft Clarity is deployed on the BluePoint ATM website to analyze user behavior through heatmaps and session recordings. The tool provides visibility into how visitors interact with pages — what they click, where they scroll, and where they drop off — informing future website optimization decisions.
Karly Oykhman (Asymmetric) demoed the platform for Mike Stebbins and Wade Zirkle during the [1] marketing sync. Both Mike and Wade have confirmed access to the platform.
Key Capabilities
Behavioral Signals
| Signal | Definition |
|---|---|
| Rage Click | User clicks the same element multiple times — indicates they expect it to be interactive (a link or button) but it isn't responding as expected |
| Dead Click | User clicks something once expecting navigation, but nothing happens |
| Quick Back | User clicks to a new page and immediately returns — signals the destination didn't meet expectations |
| Excessive Scrolling | User scrolls a page for an unusually long time — may indicate difficulty finding information |
Note: Clarity's automated signal detection is not 100% accurate. Some "dead clicks" are false positives (e.g., decorative elements like carousel arrows being flagged as interactive). Session recordings should be reviewed to validate signals before acting on them.
Heatmaps
Heatmaps visualize click density across any page by URL. They show which elements receive the most interaction over a selected time window (e.g., last 30 days).
Session Recordings
Full playback of individual user sessions, including a narrated transcript of actions. Useful for diagnosing specific UX problems identified via heatmaps or behavioral signals. Visitor identity is not exposed.
Homepage Findings (Last 30 Days)
From the heatmap review conducted during the demo, the top-clicked elements on the BluePoint ATM homepage were:
- "Contact Us" button — most-clicked element; positive signal that CTA placement is working
- Contact form fields — users are actively engaging with the bottom-of-page form
- "ATM Services" navigation link — third most-clicked; indicates strong interest in service discovery
Additional observation: users clicking the "Go Cashless" CTA at a higher rate than "Explore Cash ATMs" — consistent with the site's goal of driving cashless prospects.
Recommended Workflow
When conducting website optimization reviews, use Clarity in this order:
- Check rage clicks and dead clicks first — identify any broken or misleading interactive elements
- Review heatmaps for target pages — understand where attention and clicks are concentrated
- Watch session recordings selectively — validate heatmap findings or investigate specific drop-off points
- Apply findings to design/copy decisions — e.g., if a secondary CTA is getting more clicks than the primary, consider repositioning or redesigning the primary
Access
- Mike Stebbins and Wade Zirkle (BluePoint ATM) have been invited and confirmed access
- Karly Oykhman (Asymmetric) manages the account and can re-send invites or add users as needed
- Contact Karly directly with questions about specific recordings or heatmap interpretation
Related
- [2]
- [3]
- [4]
- [5]