Citrus America Dealer Landing Page
A dedicated landing page built for Citrus America's dealer and distributor outreach, designed to capture inbound inquiries from printed collateral (dealer flyers) via a trackable QR code.
Status
As of the December 2024 monthly call, the page is 95% complete. Remaining work is limited to finalizing form dropdown options and two minor UI fixes.
Purpose
The dealer landing page exists as a separate, trackable entry point distinct from the main website contact form. The rationale:
- Dealers and distributors receive printed flyers; the QR code on those flyers links here
- A dedicated URL and QR code allows the team to measure whether the flyer is actually driving engagement
- Form submissions route to
sales@citrusamerica.com, consistent with other sales inquiries
"It would also be cool to see, is it being used, right? Are people using it that way? I think we'd keep it trackable with a separate QR code and landing page." — Miriam Framson
Form Configuration
- Dropdown fields: "Type of Business" and "What are you looking for?" — placeholder options were still generic as of Dec 4; Miriam committed to providing final dropdown values EOD that day
- Submission destination:
sales@citrusamerica.com - Tracking: Melissa to generate a trackable QR code to embed in the dealer flyer
UI Fixes Identified (Dec 2024)
| Issue | Resolution |
|---|---|
| Required field indicator text color (red on dark background) causes visual vibration | Change required field text color to white; use asterisk + footnote pattern instead |
| "Get a free consultation" button is squished by the background/orange peel image | Fix button layout so it renders cleanly without overlap |
Both fixes were noted as straightforward and expected to be resolved before launch.
Promotion Plan
- The QR code will be embedded in the dealer flyer (Melissa to update the flyer once the code is generated)
- Initial distribution strategy is relationship-driven: Miriam noted the team will not mass-print and blast flyers immediately, but will send printed materials to dealers once a relationship is established
Related
- [1] — Client overview
- [2] — ZoomX and Zumo competitor pages built in parallel
- [3] — HubSpot workflow context for form submission handling