FinWellU Website Launch Timeline

Launch plan for the NextLevel / Finwell website at finwellu.com, established during the January 29, 2026 planning call. The timeline is gated primarily on copy delivery from the client side.

Key Dates

Date	Milestone	Owner
Feb 2 (EOD)	Peter Tourville delivers revised, outcome-focused site copy to Karly, Mark, and Melissa	Peter Tourville (NextLevel)
Feb 2 onward	AAG implements copy updates and new CTA across all pages	Mark Hope / Karly Oykhman
Pre-launch	Final page-by-page walkthrough call with Finwell team	AAG + NextLevel
Feb 17	Go-live on `finwellu.com`	AAG
Post-launch (Phase 2)	Blog and news section added under ongoing retainer	AAG

Pre-Launch State

The domain finwellu.com has been pointed to the AAG server (GoDaddy nameservers updated during the call). A coming-soon / countdown page is live at the domain to:

Hold the primary domain and allow DNS propagation to complete
Prevent premature access to the in-progress site
Allow the team to share the URL verbally without exposing unfinished work

"A lot of people start talking about it and just say, go to our website — if they go now, it's just when they can see it." — Peter Tourville

GoDaddy 2FA is tied to John Jonas's cell number (ending 783045). Contact him directly if locked out.

Phase 1 Scope (Feb 17 Launch)

Full outcome-focused copy rewrite across all pages (see ^[1])
"Schedule a 15-Minute Discovery Call" CTA on Employers page (replacing "Contact Us") and potentially About Us page, linking to Paul's calendar scheduler
"Finwell vs. Traditional" comparison table on Employers page
Domain live at finwellu.com with all internal links and registration confirmation emails updated to reflect the new domain

Phase 2 Scope (Post-Launch, Retainer)

Blog and news section deferred from the initial launch. Planned features:

Blog: General financial wellness articles (tax law changes, healthcare updates, market commentary) accessible to all Finwell users regardless of employer
News: NextLevel-specific research updates and quarterly content
Filterable content hub combining both streams
Recommended cadence: minimum 2 posts/month

"I think it's necessary for the next phase and, like you said, part of the retainer going forward." — Peter Tourville

Blog posts can be published without visible dates to avoid content appearing stale.

Pending Inputs Blocking Launch

Broadridge integration details — John Jonas to deliver calculator/resource library integration plan to Peter the week of Feb 2 (needed for resource library section)
Revised copy — Peter Tourville, due Feb 2 EOD; all other implementation work is downstream of this

^[1]
^[2]
^[3]