Overhead Door — Commercial Landing Page

Overview

A commercial landing page is needed to complement the existing residential PPC landing page for ^[1]. The page will support both Meta and Google Ads campaigns targeting commercial prospects, and ensure leads are correctly segmented in ^[2].

The approach is to build a general commercial page first — mirroring the existing residential landing page structure — rather than creating separate pages per commercial sub-segment (commercial property, industrial/warehousing, safety compliance) at this stage.

Background

As of the October 2025 marketing review, Meta ad sets were being restructured to split commercial and residential targeting. The existing residential landing page was already in place and feeding leads into Go High Level automation. The commercial side lacked a dedicated destination, meaning commercial ad traffic had no properly segmented landing page.

"I think start with a general commercial one… Are you able to make that maybe even just kind of almost a copy of the residential?" — Sebastian Gant, 2025-10-01 meeting

Build Specification

Approach

Mirror the existing residential landing page — replicate layout, structure, and form, adjusted for commercial messaging and imagery
Build as a general commercial page; sub-segment pages (industrial, safety compliance, etc.) are a future consideration
Page should work for both Meta and Google Ads traffic; separate URLs per platform can be introduced later if attribution tracking requires it

Form Requirements

Include a service type field (or pass commercial as a hidden field) so the Go High Level automation conditional split routes the lead correctly to the Commercial Pipeline
On residential landing pages, a hidden field passing residential is sufficient — the dropdown is not required where the page context makes the type unambiguous
Review all existing forms to confirm commercial vs. residential distinction is present or passed via hidden field; see ^[3]

Tagging & Pipeline

Leads submitted via this page should be automatically tagged commercial in Go High Level
Opportunity should be created in the Commercial Pipeline (not Residential)
Additional service-type tags (e.g., broken spring, stuck door) will be applied based on the "how can we help" field, consistent with the existing automation

Action Items

Task	Owner	Notes
Build commercial landing page (mirror of residential)	Chris Østergaard	ClickUp task to be created by Sebastian
Send final URL of commercial page to Sebastian	Chris Østergaard	Required before Meta ad final URLs can be updated
Update Meta ad final URLs to point to commercial landing page	Sebastian Gant	Blocked on URL from Chris
Review all forms for commercial vs. residential distinction; add hidden fields where needed	Chris Østergaard	Ensure GHL automation routes correctly

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