SBS Warranty Copy Strategy
A key copywriting decision made during the SBS website copy review: warranty language must distinguish between what SBS always provides versus what is optionally available at additional cost. This distinction protects SBS from overpromising while still surfacing manufacturer warranties as a selling point.
The Core Distinction
| Warranty Type | Language | Rationale |
|---|---|---|
| SPS (Seamless Building Systems) warranty | "provided" | Always included; a baseline commitment to workmanship |
| Manufacturer warranties | "available" | Optional; customer pays extra for this coverage |
"The SPS warranty is always provided. The manufacturer's warranties are available — if you want that extra, you know, you want that extra piece of mind."
— Brandon Aman, copy review call
The word "available" was specifically chosen because it accurately signals optionality without hiding the offering. It avoids the implication that manufacturer warranties are standard, while still surfacing them as a legitimate upsell.
Where This Applies (Page by Page)
Homepage
- SPS warranty: "provided" — confidence in workmanship
- Manufacturer warranties: "available" — covers labor and material, optional at additional cost
- Do not duplicate warranty language in multiple sections of the same page
Commercial Roofing Page
- Warranty language is appropriate here; spell out what is covered
- Acceptable to list all three warranty-eligible service types
Roof Restoration Page
- Warranties are offered (10-, 15-, 20-year labor and material)
- Use the same "provided/available" framing where applicable
Roof Repair & Maintenance Page
- Remove all warranty mentions
- Rationale: repairs are often short-term fixes; warranties on repairs are not universal and vary by job. Stating warranties here creates liability and potential for customer disputes.
Roof Inspection Page
- No warranty language needed; inspections are not a warrantied service
Asphalt Shingle Page
- Warranties do apply (SBS offers a 2-year labor warranty on shingle work)
- List warranty details in the body copy rather than calling it out in the subheadline
Why This Matters
Brandon flagged the risk explicitly: if the website says warranties are provided on repairs, a customer could cite that language in a dispute — even in cases where the repair was a stopgap on a badly deteriorated roof. The copy needs to be accurate enough to hold up to scrutiny from "that one person" who reads every word.
The "available" framing threads the needle: it's honest, it's a soft sell, and it covers the SEO value of mentioning manufacturer warranties without creating a blanket promise.
Related Pages
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