Cordwainer — Client Index
Status
Active — Scoping phase for custom Eldermark integration
First Seen
2026-04-03 (first documented mention)
Last Activity
2026-04-03 — Eldermark integration approach discussed on Salesforce progress call; next client meeting scheduled for following Tuesday (2026-04-08)
Key Contacts
| Name | Role | Notes |
|---|---|---|
| Erica | Cordwainer rep / Eldermark liaison | Requested pricing quote from Eldermark; office closed Good Friday |
Active Projects
Eldermark Custom Integration
A custom front-end marketing layer to replace or supplement Eldermark's native integration, which was deemed too limited and likely too expensive.
- Approach: Build a custom front-end marketing layer that integrates with Eldermark via API
- Phase 1 Scope: Pre-resident marketing (lead capture, nurturing, campaign management)
- Phase 2 Scope (future): Resident management — requires HIPAA-compliant trust module; estimated ~$10k additional cost
- Blocker: Awaiting Eldermark's pricing quote for their native integration; if cost is high (e.g., ~$200/month), custom build becomes the clear path
- Rationale: Eldermark's native API has significant limitations — exports and certain operations are not supported through the API
Key decision: Build the front-end marketing layer ourselves rather than rely on Eldermark's native integration. Eldermark remains the system of record for resident management; the custom layer handles everything upstream of move-in.
Related Docs
- [1] — Eldermark integration scoping discussion
- [2] — Parent engagement context (call was a Quarra/Asymmetric Salesforce review)
Notes
- Cordwainer is a senior living operator using Eldermark as their core platform
- The Asymmetric team (Karly) is the primary point of contact managing this relationship
- Next client meeting: Tuesday, 2026-04-08