Overhead Door Company of Madison
Status
Active — Monthly marketing management including PPC (Google, Bing, Meta), Google Business Profile optimization, and organic/content strategy.
Key Contacts
| Name | Role | |
|---|---|---|
| Jeff Ryan | Owner / Primary Contact | jeff@overheaddoormadison.com |
| John Gradel | Owner | john@overheaddoormadison.com |
Account Manager (Asymmetric): Sebastian Gant — sebastian.gant@asymmetric.pro
First Seen
Prior to 2026-04-01 (existing client; previous agency contact was Chris)
Last Activity
2026-04-01 — Monthly marketing review call
Active Projects
Google Business Profile Verification
GBP is currently unverified, blocking new images and posts from publishing. Jeff is recording a new verification video (1–2 min, exterior-to-interior walkthrough). Previous attempt was denied, likely due to upload issues over poor cellular reception. Jeff and John have been added as Owners on the profile to enable direct video upload via Wi-Fi.
See: [1]
Google Ads (PPC)
Conversion tracking discrepancy identified: "Conversions" column showed 5 vs. 24 in "All Conversions" over the prior two weeks. Root cause was form fills and click-to-calls not being counted. A fix script is running. A Google rep call is also pending to address account limitations.
Meta Ads
All ad formats (testimonials, carousels, video) performing consistently with CPC < $0.40. Current multi-format strategy is being maintained.
Bing Ads
Optimization score raised to 85%. Keywords expanded and additional ads added to widen top-of-funnel reach. High interaction rate and impression share maintained.
Organic / Content Strategy
Blog posts targeting local location pages are in draft; due for client review within a few days of 2026-04-01. Goal is to boost organic ranking for local service area pages added to the homepage.
Open Action Items
- [ ] Jeff — Record and upload GBP verification video (1–2 min, exterior → interior, on Wi-Fi); email Sebastian when done
- [ ] Sebastian — Monitor GBP for verification status after video upload
- [ ] Sebastian — Send local-page blog drafts to Jeff & John for review; publish on approval
- [ ] Sebastian — Report back on outcome of Google rep call
Notes
- Yahoo organic traffic is ~50% of Google organic volume; Yahoo Ads flagged as a potential future paid channel, to revisit when seasonal demand picks up
- Client is in Madison, WI — seasonal weather patterns affect garage door demand; spring warm-up expected to increase lead volume
Related Docs
- [1]