A New Dawn Therapy
Status
Active — Website build in progress; targeting launch around April 9, 2026.
First Seen
2026 (exact onboarding date TBD from earlier records)
Last Activity
2026-03-20 — Marketing & website review call with Katie Geiser, Sebastian Gant, and Melissa Cusumano.
Key Contacts
| Name | Role | Contact |
|---|---|---|
| Katie Geiser | Owner / Therapist | kgeiser@anewdawntherapyllc.com |
| Sebastian Gant | Account Lead (Asymmetric) | sebastian.gant@asymmetric.pro |
| Melissa Cusumano | Account Support (Asymmetric) | melissa.cusumano@asymmetric.pro |
Active Projects
WordPress Website Build
- Developer has completed Specialties, Who We Treat, Approaches, and is ~50% through About Us.
- Stock images to be added across site; Katie to review and approve.
- Katie's AI-generated headshot to be added to the Team page.
- Three approved blog posts to be published.
SEO & Keyword Research
- Keywords added for homepage, supervisions, and careers pages.
- Pending research: "online therapy" and "rates/insurance" (e.g., "Blue Cross Blue Shield Therapy").
- FAQ page: Sebastian to draft SEO-optimized questions for Katie to answer.
Contact Form — HIPAA Compliance
- Replacing current Google Form with [1].
- Form will include a PHI disclaimer advising against sharing sensitive health information.
- Sebastian investigating automated deletion of form entries after a prospect becomes a client.
Careers Page
- Custom page modeled on a reference Texas clinic site provided by Katie.
- Job descriptions will link to PDFs; applications via Google Form.
- Rationale: keeps content on-site for SEO value rather than redirecting to a job board.
Jane App → Google Business Profile Review Sync
- Reviews submitted through Jane App are not appearing on the Google Business Profile.
- Symptom: 404 error when previewing the review request link inside Jane App, despite correct Place ID being entered.
- Sebastian to investigate; Katie may also contact Jane App support.
Book Club Section
- Dedicated section separate from the main blog.
- Posts filterable by genre (e.g., Boundaries, Grief, Trauma, CPTSD, Parenting, Somatic Therapy, Substance Use/AODA, Self-Help, Workbooks).
- A single book post can belong to multiple genre categories.
- Primary purpose: affiliate link resource hub, not a primary SEO driver.
- Katie to provide initial genre category list.
Roadmap / Future Scope
- Digital Product Sales: Sell downloadable content (e.g., workbooks) directly from the site. Requires a separate scope of work covering payment processing and file delivery.
- Email Marketing: Mass email capability via Jane App integration (active and past clients).
- Local Resources Page: Dane County / Madison-area resources (crisis lines, shelters, etc.).
- Affiliate Marketing Integration: Formal setup for book affiliate links (e.g., Amazon Associates).
Related Docs
- [2]
Notes
- Katie is in the middle of a home move; availability may be limited around late March.
- Sebastian is currently working from Lake Tahoe, NV (Pacific time).
- Next meeting: Thursday, April 9, 2026 at 12:00 PM Central Time.