Asymmetric Marketing — Client Index
Status
Active — Launch in progress; multiple campaigns blocked pending design deliverables.
First Seen
2026-04-01 (earliest meeting on record)
Last Activity
2026-04-01 — Weekly marketing sync reviewing launch blockers and resolving website strategy.
Key Contacts
| Name | Role | |
|---|---|---|
| Mark Hope | mark.hope@asymmetric.pro | Client lead / decision-maker |
| Karly Oykhman | karly.oykhman@asymmetric.pro | Campaign strategist |
| Isalia Ramirez | isalia.ramirez@asymmetric.pro | Team member |
| Avokerie Onorimuo | avokerie.onorimuo@asymmetric.pro | Campaign operations |
| Michal Bielerzewski | michal.bielerzewski@asymmetric.pro | Web designer |
| Melissa Cusumano | melissa.cusumano@asymmetric.pro | Account / project lead (agency side) |
Active Projects
Email Campaigns
- Templates built in HubSpot for two industry segments: environmental and food & beverage
- Blocked pending completion of gated guide assets (Andre owns; 3 of 4 remaining as of 2026-04-01)
- Landing pages required before campaigns can go live; workaround approved — mimic existing layout, redesign post-launch
LinkedIn Ads
- Campaigns fully built and ready to activate
- Blocked pending ad graphics from design team (priority: EOD Thursday)
Google Ads
- Gilbert building campaigns; target launch EOW 2026-04-04
Website
- Decision (2026-04-01): Use a WordPress template — custom JavaScript build ruled out to avoid delay risk
- Mikal (Michal B.) directed to proceed with WordPress; custom design can follow post-launch
- "David vs. Goliath" visual theme deprioritized; not the primary site message
Social Media Graphics
- Reassigned to Roy to unblock core design team for higher-priority LinkedIn ad graphics
Design Workload Priorities (as of 2026-04-01)
| Priority | Deliverable | Owner | Due |
|---|---|---|---|
| 1 | LinkedIn Ad graphics | Core design team | EOD Thursday |
| 2 | Gated guides (email campaigns) | Andre | EOW |
| 3 | Social media graphics | Roy | EOW |
Related Docs
- [1] — Weekly sync; launch blockers, website decision, design rebalancing
Notes
- Client churn is a concern for the agency overall; Asymmetric launch is a key growth lever
- Task automation system (managed by Pepper) producing duplicate tasks as of 2026-04-01 — fix and documentation update in progress
- Philippines team out Thu–Mon; Polish design team (including Avoke) out Fri–Mon (Easter holiday week)
- Aviary nurture campaign (separate client) approved and activated same day — no dependency on Asymmetric work