Crazy Lenny's E-Bikes
Electric bike retailer. Physical storefront with highway-facing signage. Working with Asymmetric on marketing, content, Google Ads, and a secondary eFlow project.
Status
Active — ongoing marketing retainer with multiple workstreams in progress or on hold.
First Seen
2026-03-31 (earliest record)
Last Activity
2026-03-31 — [1] covering signage, Google Ads, eFlow, and April content.
Key Contacts
| Name | Role | Notes |
|---|---|---|
| Steve Lindenau | Owner / Decision-maker | Primary client contact; approves all spend and project direction |
| Evan | (Internal, Crazy Lenny's) | Receives content drafts for review alongside Steve |
Asymmetric Team
| Name | Role |
|---|---|
| Melissa Cusumano | Account lead; managing signage vendors |
| Karly Oykhman | Marketing strategist; content, ads, analytics |
| Avokerie Onorimuo | Supporting |
Active Projects
Signage Redesign
City ordinance requires reducing main sign from 145 sq ft to 80 sq ft. Two vendor options under evaluation: new face for existing box, or channel letters. Estimates and drawings expected by next weekly meeting. "Electric Bikes" lightning bolt graphic needed — Steve searching for source file; Melissa will photograph and replicate if not found.
Google Ads
Campaigns currently paused. Steve will give green light to reactivate once revenue stabilizes. No target date set.
eFlow Project
On hold pending Steve's Taiwan-based partner visiting in ~10 days (from 2026-03-31). Karly offered to join the partner meeting to discuss marketing strategy.
Content (April)
Blog posts and email draft in progress. Delivery to Steve and Evan targeted for the week of 2026-04-07.
Website Analytics Review
Karly to send full analytics summary to Steve via email (not covered live on the 2026-03-31 call).
Related Docs
- [2]