Doudlah Farms — Client Index

Doudlah Farms is a regenerative/biodynamic grain and bean farm operating under ROC (Regenerative Organic Certified) and Demeter certifications. The farm sells direct-to-consumer via Amazon and its own website, through B2B channels (schools, institutions), and is expanding into retail. Asymmetric manages their Amazon presence, ecommerce, digital advertising, and broader go-to-market strategy.

Status

Key Contacts

Financial Snapshot (as of 2026-04-03)

Top-Selling Products

1. White Popcorn (Doudlah Farms)
2. Yellow Popcorn (Doudlah Farms)
3. Black Beans — 5 lb
4. Cornmeal
5. Black Beans — 25 lb
6. Rye Flour — 1.5 lb (emerging)

Active Projects

🟡 Popcorn Launch (TS Foods Co-Pack)

Blocked by coconut oil supplier dispute. Resolution: Doudlah will supply refined Wildly Organic coconut oil (flavorless, resolves contamination concern). Demeter and ROC certifications are key differentiators vs. competing NS/TS Foods ROC popcorn brand.
- See: ^[1]

🔴 Yellow Popcorn Inventory Risk

~120k lbs remaining; next crop available January–February 2027 (8–9 months). Contingency: source organic (non-ROC) yellow popcorn for Old World brand to preserve Doudlah Farms ROC stock.
- See: ^[1]

🟡 New Bean Brand (Lower Price Tier)

Concept to create a sub-Doudlah brand (similar to Old World for popcorn) to sell non-ROC and commodity-positioned beans (especially Pintos, ~127k lbs on hand). Brand name "FarmRite" is a candidate; Asymmetric to propose alternatives. Packaging options: 4 lb bags or 1-gallon pails.
- See: ^[1]

🟡 Cooked Bean Co-Packing (Valley Foods)

Exploring cooked/packaged bean product with Valley Foods (Justin Giambattista) as co-packer. Bean Vivo has expressed interest in supply for new recipes. Target price: propose $1.35/lb, settle at $1.25/lb. VAPG grant funding is critical to this initiative.
- See: ^[1]

🟡 B2B Site Launch

Site is built; pending final shipping error fix. Strategy includes first-order discount (10–20%) to drive adoption, with eventual mandate that all B2B orders go through the portal.

🟡 Natural Grocers Retail Expansion

First target: Lake Geneva store. Lucy completing intake form. Mark Hope to join introductory meeting. Personal connection to founder (Alan) may waive slotting fees.

🔴 VAPG Grant Reimbursement

~$55k in marketing reimbursement delayed by a difficult USDA inspector. Mark Hope to schedule a call with Daniela to resolve outstanding documentation requests. Total potential reimbursement could reach ~$250k over 5–6 months.

Open Action Items

• [ ] Lucy — Contact Wildly Organic re: refined coconut oil containers and pricing
• [ ] Lucy — Send all popcorn assets (UPCs, SKUs, images, descriptions, weights/dims) to Mark Hope / Karly
• [ ] Lucy — Email Jen re: updated popcorn bag graphic with transparent background; CC Mark Hope / Karly
• [ ] Lucy — Complete and submit Natural Grocers (Lake Geneva) intake form; include Mark Hope on intro meeting
• [ ] Lucy — Research packaging options (4 lb bag, 1-gallon pail) and pricing; share with Mark Hope
• [ ] Lucy — Send donation bank account details to Karly
• [ ] Mark Doudlah — Email warehouse inventory report to Mark Hope
• [ ] Mark Hope — Notify Justin (TS Foods) that Doudlah will supply refined coconut oil; request price reduction
• [ ] Mark Hope — Email Valley Foods (Justin Giambattista) re: cooked bean pricing/MOQ; include DPI recipe
• [ ] Mark Hope — Schedule call with Daniela (USDA) to resolve VAPG grant invoice issues
• [ ] Mark Hope — Follow up with local Hispanic contact re: farm labor for Jason / planting season
• [ ] Mark Hope — Propose brand name ideas for new bean line
• [ ] Mark Hope — Coordinate check pickup with Lucy next week
• [ ] Karly — Create task for Gilbert to build Amazon popcorn listings (once assets received from Lucy)
• [ ] Karly — Update website "coming soon" popcorn page with final bag graphic
• [ ] Karly — Add Mark Doudlah and Lucy to B2B email database
• [ ] Gilbert — Update Amazon prices +5% across all listings

Related Docs

• ^[1]

Notes

• Farm certifications: ROC (Regenerative Organic Certified), Demeter (Biodynamic). These are primary brand differentiators and must be preserved on all Doudlah Farms-branded products.
• The Old World brand is the established lower-tier popcorn brand; the new bean brand will follow the same playbook.
• Bean Vivo is an existing B2B buyer; pricing history is ~$1.10–$1.20/lb. New ask is $1.35 (target settle: $1.25).
• Farm burn rate is ~$1M/year; ecommerce revenue is now approaching that threshold and trending up steeply.
• Bank has a ~$500k demand due in approximately 6 weeks from the April 3 call date.